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Marketing Books

Total Titles : 94
 

Unlocking Japan's Markets : Seizing Marketing & Distribution Opportunities in Today's Japan

Author: Michael R. Czinkota Jon Woronoff
ISBN: 1557382131 / 9781557382139
Year: 1991
Availability: In Stock
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List Price: $ 29.95
Our Price: ` 1750
 

Top Trader's Guide to Technical Analysis : How to Spot Patterns for Big Profits

Author: Nathan J. Sambul
ISBN: 0793114152 / 9780793114153
Year: 1995
Availability: In Stock
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List Price: $ 39.95
Our Price: ` 2000
 

Target Marketing for the Small Business : Researching, Reaching and Retaining Your Target Market

Author: Linda Pinson Jerry Jinnett
ISBN: 0936894512 / 9780936894515
Year: 1989
Availability: In Stock
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List Price: $ 19.95
 

Successful Retailing : Your Step-By-Step Guide to Avoiding Pitfalls & Finding Profit, 2nd Edition

Author: Paula Wardell
ISBN: 0936894563 / 9780936894560
Year: 1993
Availability: In Stock
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List Price: $ 19.95
 

The Professional Adviser's Guide to Marketing

Author: Geoff Humphrey
ISBN: 1852510668 / 9781852510664
Year: 1990
Availability: In Stock
The current deregulation in financial services and the further relaxation of restrictions on advertising by law and accountancy firms have created a new demand for guidance in an area where very lit...
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List Price: 14.95
Our Price: ` 1100
 

Markets and Organization

Author: Christian Longhi, R. Arena
ISBN: 3540638105 / 9783540638100
Year: 1998
Availability: In Stock
Market economy has become today the predominant economic system in the world. One of the tasks of the book is to define analytically the essential features of a market economy. The other purpose is ...
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List Price: $ 142
Our Price: ` 7100
 

The Golden Mailbox : How to Get Rich Direct Marketing Your Product, Newly Revised

Author: Ted Nicholas
ISBN: 0793104866 / 9780793104864
Year: 1992
Availability: Out of Stock
Direct-marketing wizard Ted Nicholas founded Enterprise Publishing 20 years ago with the book How to Form Your Own Corporation Without A Lawyer for Under $50. He has since established his firm as ...
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List Price: $ 39.95

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Cracking Eastern Europe : Everything Marketers Must Know to Sell

Author: Allyn Enderlyn, Oliver C. Dziggel
ISBN: 1557382557 / 9781557382559
Year: 1992
Availability: In Stock
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List Price: $ 45
Our Price: ` 2400
 

The Environmental Marketing Imperative : Strategies for Transforming Environmental

Author: Bob Frause, Julie A. Colehour, Laura Dickinson
ISBN: 1557385386 / 9781557385383
Year: 1994
Availability: In Stock
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List Price: $ 35
Our Price: ` 2000
 

Strategic Database Marketing : The Masterplan for Starting & Managing a Profitable, Customer-Based

Author: Arthur M. Hughes
ISBN: 1557385513 / 9781557385512
Year: 1994
Availability: Out of Stock
Not only the most thorough guide available on the design and customization of an effective database program, it also takes the reader, step-by-step, through the process of interpreting data and impl...
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List Price: $ 35

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Corporate Entertaining as a Marketing Tool

Author: Andrew Crofts
ISBN: 1852511613 / 9781852511616
Year: 1992
Availability: Out of Stock
British companies are currently spending over #500 million a year on corporate hospitality and the industry is growing. This text is aimed at helping managers to avoid expensive mistakes and provide...
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List Price: 14.95
Our Price: ` 1300

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Winning Elections With Political Marketing

Author: Bruce I. Newman, Philip Davies
ISBN: 0789033690 / 9780789033697
Year: 2006
Availability: In Stock
Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, provi...
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List Price: 110
Our Price: ` 7300
 

The 7 Principles of Brand Management

Author: Narain G. Hingorani
ISBN: 007680906 / 9780070680906
Year: 2011
Availability: In Stock
The 7 Principles of Brand Management is a useful primer for any Marketer, and Gupta has done an admirable job of distilling a lot of experience and learning into an easy to use framework. The most c...
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List Price: ` 415
 

Positioning : The Battle for Your Mind, 20th Anniversary Edition

Author: Al Ries, Jack Trout
ISBN: 007053375X / 9780070533752
Year: 2012
Availability: In Stock
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Posit...
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List Price: ` 625
 

Building Brand Value : Five Steps to Building Powerful Brands

Author: M.G. Parameswaran
ISBN: 0070583226 / 9780070583221
Year: 2012
Availability: Out of Stock
Marketing is about building brand value for the consumers, society and intermediaries. So how does a person, an institution or a business entity build brand value: Can a methodology be evolved th...
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List Price: ` 665

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Interest Rates and Time Value of Money

Author: Sunil K. Parameswaran
ISBN: 9351340309 / 9789351340300
Year: 2009
Availability: 2-3 days
The Securities Markets Series has been designed to cater to professionals who do not have time to read and assimilate a treatise on Financial Management or Corporate Finance. It provides a reasonabl...
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List Price: ` 220
 

The Chinese Way to Wealth and Prosperity : 8 Timeless Strategies for Achieving Financial Success

Author: Michael Justin Lee
ISBN: 1259061078 / 9781259061073
Year: 2012
Availability: Out of Stock
"You will put down this insightful book with a much deeper understanding of two of the more indispensable topics of the twenty-first century: China and sound financial practices." -- Jon Huntsman, J...
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List Price: ` 435

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Strategic Database Marketing : The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program, 4th Edition

Author: Arthur Middleton Hughes
ISBN: 1259029050 / 9781259029059
Year: 2012
Availability: Out of Stock
Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Cus...
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List Price: ` 1180

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DraftFCB + ULKA Brand Building Advertising : Concepts and Cases (Case Book II)

Author: Kinjal Medh, M.G. Parameswaran
ISBN: 0070707138 / 9780070707139
Year: 2011
Availability: Out of Stock
The Case Book II highlights the key issues involved in the creation of brand building, consumer products, durables and services advertising. The case book has been compiled by the authors from the a...
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List Price: ` 1335

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Cash and Derivatives Markets in Foreign Exchange

Author: A.V. Rajwade
ISBN: 0070148880 / 9780070148888
Year: 2011
Availability: 2-3 days
The last few decades have been witness to a far greater degree of globalisation. There has been a leap in world trade and cross-border finance, and a sharp rise in the currency exposures of Indian b...
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List Price: ` 750
 

Equity Research and Valuation

Author: Dun & Bradstreet
ISBN: 0070620946 / 9780070620940
Year: 2011
Availability: Out of Stock
Propelled by India's economic growth, Indian securities market is continuing to provide opportunities for wealth creation. However, a timely and accurate valuation of securities is imperative for ar...
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List Price: ` 675

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The Essentials of Financial Analysis

Author: Samuel C. Weaver
ISBN: 1259027716 / 9781259027710
Year: 2012
Availability: Out of Stock
If your job focus is on managing employees and overseeing corporate affairs, financial analysis may sound like a foreign language to you. But, in today?s competitive business environment, it is cruc...
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List Price: ` 1175

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Financial Institutions, Instruments and Markets

Author: Sunil K. Parameswaran
ISBN: 0070620830 / 9780070620834
Year: 2009
Availability: In Stock
The Securities Markets Series has been designed to cater to professionals who do not have time to read and assimilate a treatise on Financial Management or Corporate Finance. It provides a reasonabl...
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List Price: ` 205
 

X Factor @ Workplace

Author: Ram Krishna Sinha
ISBN: 1259005976 / 9781259005978
Year: 2012
Availability: In Stock
For a budding professional, venturing into a career is a move that is attached to a myriad of emotions where he/she is apprehensive, unsure and even scared as to how they are to adapt and mould them...
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List Price: ` 375
 

The New Emerging Market Multinationals : Four Strategies for Disrupting Markets and Building Brands

Author: Amitava Chattopadhyay, Aysegul Ozsomer, Rajeev Batra
ISBN: 1259029220 / 9781259029226
Year: 2012
Availability: Out of Stock
From smartphones and computers to blue jeans and beer, companies from China, India, Taiwan, Mexico, Turkey, and other emerging markets are now winning leading market shares with their own-branded, h...
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List Price: ` 765

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