Foreword, by C. William Verity
Acknowledgements
Chapter 1 : Why Japan? And How?
Part I : Open…Part Way
Chapter 2 : A Rather Special Market
Chapter 3 : Impediments, Ordinary
Chapter 4 : Getting in Step
Chapter 5 : Impediments, Extraordinary
Part II : Corporate Connections
Chapter 6 : The Inescapable Groupings
Chapter 7 : The Big Eight…And More
Chapter 8 : Enterprise Groupings
Chapter 9 : From Manufacturing to Marketing
Chapter 10 : Living With the System
Part III : The Distribution Maze
Chapter 11 : Distribution as a Market Factor
Chapter 12 : A Brief Historical Review
Chapter 13 : The Wholesale Sector
Chapter 14 : The Retail Sector
Part IV : Changes in the Distribution System
Chapter 15 : Changes in Wholesale Structure and Institutions
Chapter 16 : Changes in Retail Structure and Institutions
Chapter 17 : Changes in Consumer Behavior
Chapter 18 : The Role of Distribution Information and Technology
Part V : Entering the Market
Chapter 19 : Alternative Routes
Chapter 20 : Exporting, Licensing and Franchising
Chapter 21 : Joint Ventures
Chapter 22 : Wholly-Owned Ventures
Chapter 23 : Acquisitions
Part VI : Mutual Adjustments
Chapter 24 : Doing Like the Japanese
Chapter 25 : Coming Closer Together
Glossary
Acronyms
Bibliography
Index
