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Kinjal Medh

Total Book : 1

DraftFCB + ULKA Brand Building Advertising : Concepts and Cases (Case Book II)
Author: Kinjal Medh, M.G. Parameswaran
ISBN: 0070707138 / 9780070707139
Year: 2011
Availability: Out of Stock

The Case Book II highlights the key issues involved in the creation of brand building, consumer products, durables and services advertising. The case book has been compiled by the authors from the a...