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	Title: The Environmental Marketing Imperative : Strategies for Transforming Environmental Author: Bob Frause, Julie A. Colehour, Laura Dickinson ISBN: 1557385386 / 9781557385383 Format: Hard Cover Pages: 264 Publisher: Probus Publishing Year: 1994 Availability: In Stock


Contents Acknowledgments Introduction : Here Yesterday, Gone Today Chapter 1 : Stop, Look, and Listen Chapter 2 : Snapshot Reality Chapter 3 : Hot Air, Fast Bucks, or True Commitment Chapter 4 : Why Do They Do What They Do? Chapter 5 : Dollars and Sense Chapter 6 : Charting the Right Path Chapter 7 : Low Profile or High Profile? Chapter 8 : Implementing Sound Environmental Programs Epilogue : Achieving the Environmental Edge Bibliography Appendix : Resources Index

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