Author: Sunil K. Parameswaran ISBN: 0070599122 / 9780070599123 Year: 2010 Availability: Out of Stock
Future Markets: Theory and Practice is the first of the two books written by the on Futures, Options and Swaps, and covers forward and futures contracts. The second book would cover options and swap...
Author: Clarke L. Caywood ISBN: 1259027635 / 9781259027635 Year: 2012 Availability: Out of Stock
The Definitive Guide to PR and Communications?updated with the newest social media and brand-reputation tools and techniques
The most authoritative, comprehensive resource of its kind, The Handbo...
Author: Dave Ulrich, Jon Younger, Mike Ulrich, Wayne Brockbank ISBN: 1259061051 / 9781259061059 Year: 2012 Availability: Out of Stock
"This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective."
"Edward E. Lawler III, Professor, Universit...
Author: Constance M. Brown ISBN: 1259027643 / 9781259027642 Year: 2012 Availability: Out of Stock
Over a decade ago, when this groundbreaking guide was first published, the world of technical analysis had experienced vast change. Seemingly overnight, technological advances had utterly transforme...
Author: Dr. Volker G. Hildebrand, Reza Soudagar, Vinay Lyer ISBN: 1259025799 / 9781259025792 Year: 2012 Availability: Out of Stock
Globalization and advanced technologies have given ever greater power to the person who decides if your business will succeed or fail'the customer. Whether your company serves consumers or other bus...
Author: Jeffrey Hayzlett, Jim Eber ISBN: 1259029255 / 9781259029257 Year: 2012 Availability: Out of Stock
What's stopping you from making the changes your business needs to thrive' The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies ...
Author: Sue Hershkowitz-Coore ISBN: 1259029042 / 9781259029042 Year: 2012 Availability: Out of Stock
High-impact language for today's lightning-fast world of sales
Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, soci...
Author: A.V. Rajwade ISBN: 0070680183 / 9780070680180 Year: 2010 Availability: Out of Stock
Huge losses have been incurred by several companies in India and abroad on derivatives used for "hedging" interest rate and currency exposures, in the recent past. This has exposed a major weakness:...
Author: Al Ries, Jack Trout ISBN: 125902900X / 9781259029004 Year: 2012 Availability: Out of Stock
The book that changed marketing forever is now updated for the new millennium
In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit....
Author: Al Switzler, David Maxfield, Joseph Grenny, Kerry Patterson, Ron McMillan ISBN: 0070222924 / 9780070222922 Year: 2012 Availability: Out of Stock
Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change ha...
Author: M.G. Parameswaran ISBN: 0070223947 / 9780070223943 Year: 2012 Availability: Out of Stock
'M G Parameswaran has produced a sound and attractively-written book that is intellectually accessible to marketing and advertising practitioners, from the most senior to the most junior. They will ...
Author: M.G. Parameswaran ISBN: 0070147949 / 9780070147942 Year: 2009 Availability: In Stock
This book is a compilation of articles published in various business publications over a period of ten years. The book traces the post-liberalization era changes in Indian markets in general and adv...
Author: Sunil K. Parameswaran ISBN: 0070620873 / 9780070620872 Year: 2007 Availability: In Stock
The Securities Markets Series has been designed to cater to professionals who do not have time to read and assimilate a treatise on Financial Management or Corporate Finance. It provides a reasonabl...
Author: Srikumar S. Rao ISBN: 0070703671 / 9780070703674 Year: 2010 Availability: Out of Stock
In these tough times, there are few people who are completely happy with the current conditions. From business executives to the everyday Joe or Jane, everyone seems to be going through a rough econ...
Author: Carmine Gallo ISBN: 1259027686 / 9781259027680 Year: 2012 Availability: In Stock
Apple Stores earn more money per square foot than any other retailer. At the core of Apple's success and intense customer loyalty, however, aren't just 'Insanely Great' products, but great people wh...
Author: Anthony A. Rose ISBN: 125906106X / 9781259061066 Year: 2013 Availability: In Stock
Do you want to live a life of no limits, no excuses, and no regrets'
If your answer is 'Yes,' then this is just the book for you!
Written for people who want to live a full and complete life'a...
Author: Anders Dahlvig ISBN: 1259025608 / 9781259025600 Year: 2012 Availability: Out of Stock
With Anders Dahlvig at the helm from 1999 to 2009, the furniture giant IKEA averaged 11 percent yearly sales growth and annual operating profits in excess of 10 percent. The company hired more than ...
Author: Shrinivas Pandit ISBN: 0070147809 / 9780070147805 Year: 2009 Availability: In Stock
"Outstanding chief executives do not possess any superhuman qualities or mystical powers. They follow simple common sense practices in the daily grind of business to rise to the top."
The Alchemy...
Author: Jason Jordan, Michelle Vazzana ISBN: 1259028747 / 9781259028748 Year: 2012 Availability: Out of Stock
There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help y...
Author: Bill Hawkins, Don Brown, Marshall Goldsmith ISBN: 1259027694 / 9781259027697 Year: 2012 Availability: Out of Stock
One of the most influential business coaches of our time, Marshall Goldsmith helps businesspeople pinpoint career-harming behaviors, understand why they engage in them and, most importantly?stop. Hi...
Author: Dun & Bradstreet ISBN: 9351340295 / 9789351340294 Year: 2011 Availability: Out of Stock
Financial Risk Management deals with risk management in businesses, particularly in banks and financial institutions.
It discusses the concepts of risk, its various sources and the need for risk ...
Author: Jim Cain, Mary Scannell ISBN: 1259029182 / 9781259029189 Year: 2012 Availability: Out of Stock
Featuring activities and exercises designed for groups of any size, The Big Book of Low-Cost Training Games proves that training can still deliver outstanding results, even when you're watching the ...
Author: Charles Richards ISBN: 1259027708 / 9781259027703 Year: 2012 Availability: Out of Stock
Why do some people feel a perpetual state of lack and fear about money, while others feel genuinely prosperous, regardless of the size of their bank accounts' Why do some people shudder with dread w...
Author: Jed Alpert ISBN: 1259029190 / 9781259029196 Year: 2012 Availability: Out of Stock
What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be' Such a tool already exis...
Author: Dun & Bradstreet ISBN: 007062108X / 9780070621084 Year: 2011 Availability: In Stock
Globalization and increasing internationalization of financial transactions has profoundly transformed the Foreign Exchange Markets, not only in size, but also in complexity, variety of products, nu...
