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Author: M.G. Parameswaran
ISBN: 0070583226 / 9780070583221
Year: 2012
Availability: Out of Stock
Marketing is about building brand value for the consumers, society and intermediaries.
So how does a person, an institution or a business entity build brand value: Can a methodology be evolved th...
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Author: Kinjal Medh, M.G. Parameswaran
ISBN: 0070707138 / 9780070707139
Year: 2011
Availability: Out of Stock
The Case Book II highlights the key issues involved in the creation of brand building, consumer products, durables and services advertising. The case book has been compiled by the authors from the a...
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Author: M.G. Parameswaran
ISBN: 0070223947 / 9780070223943
Year: 2012
Availability: Out of Stock
'M G Parameswaran has produced a sound and attractively-written book that is intellectually accessible to marketing and advertising practitioners, from the most senior to the most junior. They will ...
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Author: M.G. Parameswaran
ISBN: 0070147949 / 9780070147942
Year: 2009
Availability: In Stock
This book is a compilation of articles published in various business publications over a period of ten years. The book traces the post-liberalization era changes in Indian markets in general and adv...
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