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Author: Al Ries, Jack Trout
ISBN: 007053375X / 9780070533752
Year: 2012
Availability: Out of Stock
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Posit...
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Author: Al Ries, Jack Trout
ISBN: 125902900X / 9781259029004
Year: 2012
Availability: Out of Stock
The book that changed marketing forever is now updated for the new millennium
In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit....
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Author: Jack Trout
ISBN: 0070587604 / 9780070587601
Year: 2010
Availability: Out of Stock
If You Don't Have the Right Strategy, You're Toast
And when you really need that perfect strategy there's only one place to turn to marketing strategy guru and bestselling author Jack Trout. For ...
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Author: Jack Trout
ISBN: 0070700486 / 9780070700482
Year: 2010
Availability: Out of Stock
Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind a book that revolutionized the world of marketing. But times have changed. Competit...
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