Target Marketing for the Small Business : Researching, Reaching and Retaining Your Target Market

Introduction

Part I : Researching the Market
Chapter 1 : How to Survey The Market
Chapter 2 : Protecting Your Idea
Chapter 3 : The Use of Questionnaires
Chapter 4 : Testing the Market
Chapter 5 : Evaluating the Competition
Chapter 6 : Finding Your Target Market

Part II : Reaching Your Target Market
Chapter 7 : Product or Service
Chapter 8 : Place
Chapter 9 : Pricing
Chapter 10 : Promotion
Chapter 11 : Packaging

Part III : Retaining Your Target Market
Chapter 12 : Customer Service
Chapter 13 : Customer Satisfaction
Chapter 14 : Communication

Appendix I : Glossary of Marketing Terms
Appendix II : Resources for Small Business
Appendix III : Worksheets
Index