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Arthur Middleton Hughes

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Strategic Database Marketing : The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program, 4th Edition

Author: Arthur Middleton Hughes
ISBN: 1259029050 / 9781259029059
Year: 2012
Availability: Out of Stock
Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Cus...
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List Price: ` 1180

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