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Marketing Books

Total Titles : 204
 

Futures and Options : Concepts and Applications

Author: Sunil K. Parameswaran
ISBN: 0070153124 / 9780070153127
Year: 2012
Availability: Out of Stock
Under the growing sway of global economic integration, the market for trading in futures and options is booming in developing countries. This has led to an ever-increasing demand for knowledgeable f...
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List Price: ` 599

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Futures Markets : Made Easy with 250 Questions and Answers

Author: Sunil K. Parameswaran
ISBN: 0070617287 / 9780070617285
Year: 2008
Availability: Out of Stock
In light of this, a thorough understanding of this domain is required. Future Markets, written in a Q & A format, is packed with 250 questions with their answers which a beginner as well as an exper...
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List Price: ` 478

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HR from the Outside In : Six Competencies for the Future of Human Resources

Author: David Ulrich, Mike Ulrich, Wayne Brockbank
ISBN: 0071802665 / 9780071802666
Year: 2012
Availability: 45-60 days
“This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective.” Edward E. Lawler III, Professor...
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List Price: $ 34
 

The Old Rules of Marketing Are Dead : 6 New Rules to Reinvent Your Brand & Reignite Your Business

Author: Timothy R. Pearson
ISBN: 1259002942 / 9781259002946
Year: 2011
Availability: Out of Stock
Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . ...
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List Price: ` 415

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Kiss, Bow, Or, Shake Hands : Sales and Marketing

Author: Terri Morrison, Wayne A. Conaway
ISBN: 1259005399 / 9781259005398
Year: 2012
Availability: Out of Stock
How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, ent...
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List Price: ` 499

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Effective Apology : Mending Fences, Building Bridges, and Restoring Trust

Author: John Kador
ISBN: 125900516X / 9781259005169
Year: 2011
Availability: Out of Stock
There's nothing easy about apology. The news is filled with examples of leaders apologizing, needing to apologize, or failing miserably at the attempt. And certainly we all have occasion to apologiz...
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List Price: ` 616

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The Technical Analysis Course : Learn How to Forecast and Time The Market, 4th Edition

Author: Thomas A. Meyers
ISBN: 1259002969 / 9781259002960
Year: 2011
Availability: Out of Stock
The Classic Introduction to Technical Analysis--Fully Updated and Revised! The most reliable method for forecasting trends and timing market turns, technical analysis is as close to a "scientific...
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List Price: ` 975

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Be Your Own Brand : Achieve More of What You Want by Being More of Who You Are, 2nd Edition

Author: Davis McNally, Karl D. Speak
ISBN: 1259004120 / 9781259004124
Year: 2011
Availability: In Stock
This bestselling work describes how the art and science of brand building is typically identified with businesses, products, and services, but that personal and professional relationships can also b...
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List Price: ` 445
 

The Four Pillars of Profit-Driven Marketing : How to Maximize Creativity Accountability, and ROI

Author: Edward C. Landry, Leslie H. Moeller
ISBN: 0070147019 / 9780070147010
Year: 2009
Availability: Out of Stock
Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came...
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List Price: ` 745

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The Zig Zag Principle : The Goal-Setting Strategy That Will Revolutionize Your Business and Your Life

Author: Rich Christiansen
ISBN: 1259005372 / 9781259005374
Year: 2012
Availability: Out of Stock
Zigzag Your Way to Success! Have you ever set your sights on the top of a mountain and then started your ascent by heading straight through the trees and up the sheer cliffs? Or driven in your ca...
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List Price: ` 528

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Best Practices for Equity Research Analysts : Essentials for Buy-Side and Sell-Side Analysts

Author: James J. Valentine
ISBN: 1259003957 / 9781259003950
Year: 2017
Availability: In Stock
Most equity research analysts learn their trade on the job by apprenticing under a senior analyst. However, equity analysts who work for senior producers often have little time or incentive to train...
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List Price: ` 950
 

Business, Marketing, and Management Principles for IT and Engineering

Author: Dimitris N. Chorafas
ISBN: 036738261X / 9780367382612
Year: 2019
Availability: 2 to 3 weeks.
In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions ra...
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List Price: £ 56.99
Discount: 10%
Our Price: £ 51.29
 

Building Brands That Win

Author: Kaushik Mukerjee
ISBN: 1259028496 / 9781259028496
Year: 2013
Availability: In Stock
Which brand will win? That is the million dollar question in a world that is swarmed by a plethora of brands. This book lays down the crucial elements which need reviewing by a brand manager in o...
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List Price: ` 572
 

Emerging Markets Rule : Growth Strategies of The New Global Giants

Author: Esteban Garcia-Canal, Mauro Guillen
ISBN: 1259097021 / 9781259097027
Year: 2013
Availability: Out of Stock
Emerging market multinationals are here to stay; they're not going to go away, even when the global economy rights itself. "What began as a necessity--a kind of guerilla-business warfare against the...
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List Price: ` 572

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Fun Works : Creating Places Where People Love to Work

Author: Leslie Yerkes
ISBN: 1259005151 / 9781259005152
Year: 2011
Availability: Out of Stock
One of the most frequent questions asked about fun at work is a variation of “Can you have too much fun?” There ARE some people who prove that there IS something called “The Work/F...
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List Price: ` 572

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Equipped to Lead : Managing People, Partners, Processes, and Performance

Author: Dan Sanders, Galen Walters
ISBN: 0070139202 / 9780070139206
Year: 2008
Availability: Out of Stock
Unless you manage a hook-and-ladder company, your workday shouldn't be spent putting out fires. Yet leaders often spend most of their time running from crisis to crisis. In his groundbreaking New...
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List Price: ` 350

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Getting to Big the Small Way

Author: Frank Prestipino
ISBN: 0070264481 / 9780070264489
Year: 2008
Availability: Out of Stock
Can small changes create big reults? Oracle veteran Frank Prestipino proved that the answer is yes. By applying incremental, constructive changes that did not require large budget spending or length...
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List Price: ` 765

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Ten Much : Ten Ordinary Processes for Extraordinary Success

Author: A G Krishnamurthy
ISBN: 0070680248 / 9780070680241
Year: 2010
Availability: Out of Stock
While Luck is a happening or an event and is accidental, Success is planned and achieved by a rigorous application of certain time-tested processes. Ten Much is a collection of stories of people-...
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List Price: ` 325

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The Confident Leader : How the Most Successful People Go From Effective to Exceptional

Author: Larina Kase
ISBN: 007013958X / 9780070139589
Year: 2008
Availability: Out of Stock
New York Times bestselling author Larina Kase explains how to accomplish the things you think you can't, but really wish you could . . . Many people who want to advance in their career or busines...
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List Price: ` 450

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Sales Game and Activities for Trainers

Author: Gary Connor, John Woods
ISBN: 0070597057 / 9780070597051
Year: 2004
Availability: Out of Stock
Games and other classroom activities can make training more fun, memorable, and effective. Sales Games and Activities for Trainers is the most useful?and complete?collection of games, role-plays, ac...
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List Price: ` 450

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Marketing for Services Outsourcing

Author: Srinivas B. Vijayaraghavan
ISBN: 1259063747 / 9781259063749
Year: 2013
Availability: In Stock
Synonymous with the emergence of a New Industry in India and in other emerging countries, Marketing for Services Outsourcing lends itself to the application of marketing to warm up customers to take...
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List Price: ` 616
 

Marketing Management : Text and Cases

Author: S H H Kazmi
ISBN: 8174465421 / 9788174465429
Year: 2011
Availability: Out of Stock
...
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List Price: ` 425

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Emarketing Excellence : Planning and Optimizing Your Digital Marketing, 4th Edition

Author: Dave Chaffey, PR Smith
ISBN: 0415533376 / 9780415533379
Year: 2013
Availability: Out of Stock
Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and ...
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List Price: £ 39.99

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Supply Network Strategies, 2nd Edition

Author: Goran Persson, Hakan Hakansson, Lars-Erik Gadde
ISBN: 0470518545 / 9780470518540
Year: 2010
Availability: Out of Stock
Supply Network Strategies deals with how companies activate relationships with suppliers in order to become more efficient and innovative. In recent years, increasing emphasis has been placed on the...
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List Price: $ 63.95

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Retail Analytics : The Secret Weapon

Author: Emmett Cox
ISBN: 1118099842 / 9781118099841
Year: 2011
Availability: 45-60 days
Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal ...
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List Price: $ 44.95
 
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