Author: Al Ries, Jack Trout ISBN: 007053375X / 9780070533752 Year: 2012 Availability: Out of Stock
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Posit...
Author: Al Ries, Jack Trout ISBN: 125902900X / 9781259029004 Year: 2012 Availability: Out of Stock
The book that changed marketing forever is now updated for the new millennium
In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit....
