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Marketing Books

Total Titles : 204
 

Business Automation and Its Effect on the Labor Force : A Practical Guide for Preparing Organizations for the Fourth Industrial Revolution

Author: Edward Uechi
ISBN: 1032038349 / 9781032038346
Year: 2022
Availability: 2 to 3 weeks
The world is undergoing a transformation in what Klaus Schwab, founder and Executive Chairman of the World Economic Forum, calls the "fourth industrial revolution." Technological development made po...
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List Price: £ 35.99
 

Introduction to Manufacturing : An Industrial Engineering and Management Perspective

Author: Michel Baudin, Torbjorn Netland
ISBN: 0815363192 / 9780815363194
Year: 2022
Availability: 2 to 3 weeks
Introduction to Manufacturing Management focuses on the operational and tactical issues related to the engineering and management of manufacturing operations in factories, and the immediate links to...
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List Price: £ 59.99
 

Machine Learning for Business Analytics : Real-Time Data Analysis for Decision-Making

Author: Hemachandran K, Juan Jaramillo, Raul V. Rodriguez, Sayantan Khanra
ISBN: 1032072776 / 9781032072777
Year: 2022
Availability: 2 to 3 weeks
Machine Learning is an integral tool in a business analyst’s arsenal because the rate at which data is being generated from different sources is increasing and working on complex unstructured ...
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List Price: £ 48.99
 

Global Strategic Challenges : Turning Societal Threats into Opportunities

Author: Walter Amedzro St-Hilaire
ISBN: 1032260106 / 9781032260105
Year: 2022
Availability: 2 to 3 weeks.
From his position as a Senior Fellow, the author addresses in this book the structural challenges and difficulties that predate Covid pandemic. He has chosen to focus on long-term structural challen...
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List Price: £ 66.99
 

Managing Innovative Projects and Programs : Using the ISO 56000 Standards for Guidance and Implementation

Author: , Sid Ahmed Benraouane
ISBN: 1032197625 / 9781032197623
Year: 2022
Availability: 2 to 3 weeks
It has been estimated that over 75% of the innovative projects that begin through the Innovation Management System (IMS) are either failures or they failed to produce the desired results. The bigges...
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List Price: £ 51.99
 

Always Making Progress : The Fundamentals of Continuous Improvement for the Process Industry

Author: Ian Madden
ISBN: 1032155590 / 9781032155593
Year: 2022
Availability: 2 to 3 weeks
This book guides process-industry professionals from the implementation of the basic foundations of Continuous Improvement (CI) through to an organization where CI is a “way of life” and...
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List Price: £ 31.99
 

Lubricant Marketing, Selling, and Key Account Management

Author: R. David Whitby
ISBN: 1032331461 / 9781032331461
Year: 2022
Availability: 2 to 3 weeks
The global lubricants market exceeds $110 billion, with strong future estimated annual growth projections. While much has been written about the technical aspects of lubricant development, Lubricant...
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List Price: £ 145
 

Customer Relationship Management (CRM) for Medium and Small Enterprises : How to Find the Right Solution for Effectively Connecting with Your Customers

Author: Antonio Specchia
ISBN: 0367708868 / 9780367708863
Year: 2022
Availability: 2 to 3 weeks
Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that busi...
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List Price: £ 31.99
 

The Future of Management Education

Author: Mairead Brady, Martin R. Fellenz, Sabine Hoidn
ISBN: 0367559714 / 9780367559717
Year: 2022
Availability: 2 to 3 weeks
To remain relevant, management education must reflect the realities that influence its subject matter, management, while at the same time addressing societal needs and expectations. Faced by powerfu...
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List Price: £ 35.99
 

Management : The Basics, 2nd Edition

Author: Morgen Witzel
ISBN: 0367775123 / 9780367775124
Year: 2022
Availability: 45-60 days
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and th...
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List Price: £ 19.99
 

The Company Democracy Model : Creating Innovative Democratic Work Cultures for Effective Organizational Knowledge-Based Management and Leadership

Author: Evangelos Markopoulos, Hannu Vanharanta
ISBN: 0367745623 / 9780367745622
Year: 2022
Availability: 2 to 3 weeks
Company democracy is often misunderstood in the business context as democracy is usually related to politics. In this book, the authors present a different dimension. They focus first on democracy f...
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List Price: £ 51.99
 

Stuck : How to WIN at Work by Understanding LOSS

Author: Patrick McCreesh, Victoria Grady
ISBN: 0367743612 / 9780367743611
Year: 2022
Availability: 2 to 3 weeks
Our work life is changing. Every day new companies, technologies, and ideas emerge that impact how, where, and most importantly, why we work. Despite this exciting evolution, people remain the heart...
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List Price: £ 27.99
 

Common Data Sense for Professionals : A Process-Oriented Approach for Data-Science Projects

Author: Rajesh Jugulum
ISBN: 0367760487 / 9780367760489
Year: 2022
Availability: 2 to 3 weeks
Data is an intrinsic part of our daily lives. Everything we do is a data point. Many of these data points are recorded with the intent to help us lead more efficient lives. We have apps that track o...
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List Price: £ 24.99
 

Demystifying AI for the Enterprise : A Playbook for Business Value and Digital Transformation

Author: Bob Rogers, Edward Dixon, Jonas Christensen, Kirk Borne, Leland Wilkinson, Prashant Natarajan, Shantha Mohan
ISBN: 103214520X / 9781032145204
Year: 2022
Availability: 2 to 3 weeks
Artificial intelligence (AI) in its various forms –– machine learning, chatbots, robots, agents, etc. –– is increasingly being seen as a core component of enterprise business...
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List Price: £ 48.99
 

Strategy Savvy : Balanced Strategy Development Approach Using Insights, Culture, Operations, and Digitization

Author: Hesham O. Dinana
ISBN: 1032249641 / 9781032249643
Year: 2022
Availability: 2 to 3 weeks
With the Covid-19 pandemic many business leaders today question the need for strategy and value of strategic planning and management in today’s environment. This book will demonstrate that our...
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List Price: £ 39.99
 

Leading Lean by Living Lean : Changing How You Lead, Not Who You Are

Author: Philip Holt
ISBN: 1032170050 / 9781032170053
Year: 2022
Availability: 2 to 3 weeks
In Leading Lean by Living Lean, Philip Holt details and explains what is probably the most important part of becoming a Lean Leader -- living and practicing what you preach. To do this you must beli...
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List Price: £ 30.99
 

Winning the Leadership Game Every Time : Nine Invaluable Laws to Magnify Your Success

Author: Payal Nanjiani
ISBN: 1032196998 / 9781032196992
Year: 2022
Availability: Out of Stock
Far away in the jungle of Africa every morning a deer wakes up and decides to run faster than the fastest lion in that jungle. In the same jungle every morning a lion wakes up and decides to run fas...
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List Price: £ 22.99

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Applying Entrepreneurship to the Arts : How Artists, Creatives, and Performers Can Use Startup Principles to Build Careers and Generate Income

Author: Paula Landry
ISBN: 1032125578 / 9781032125572
Year: 2022
Availability: 2 to 3 weeks
This book puts successful startup tools in the hands of creators: performers, artists, entertainers, creatives, and media makers seeking to launch like a business and generate more income. Reader...
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List Price: £ 31.99
 

The C² Factor for Leadership : How the Alchemy of Curiosity and Courage Helps Leaders Become Champions and Lead Meaningful Lives

Author: Joanne Irving
ISBN: 1032080841 / 9781032080840
Year: 2022
Availability: 2 to 3 weeks
All we know with absolute certainty is that we live in complex, uncertain, and rapidly changing times. Despite our best attempts to predict the future, we are often caught off-guard and surprised wh...
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List Price: £ 19.99
 

Delivering Distinctive Value in Emerging Economies : Efficient and Sustainably Responsible Perspectives from Management Researchers and Practitioners

Author: Richard Boateng, Sheena Lovia Boateng, Thomas Anning-Dorson
ISBN: 0367714736 / 9780367714734
Year: 2022
Availability: 2 to 3 weeks
The idea behind editing this book is to present a contemporary reference that tells the story of how businesses and institutions in emerging economies are circumventing or can better circumvent inst...
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List Price: £ 56.99
 

Rethinking Organizational Diversity, Equity, and Inclusion : A Step-by-Step Guide for Facilitating Effective Change

Author: Jamie Campbell, Phillip L. Ealy, William J. Rothwell
ISBN: 1032027282 / 9781032027289
Year: 2022
Availability: 2 to 3 weeks
Research has shown that having a diverse organization only improves and enhances businesses. Forbes and Time report that diversity is an $8 Billion a year investment. However, poorly implementing di...
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List Price: £ 34.99
 

The Power of Organizational Knowledge : 11 Keys that Help Leaders Leverage Accurate Insight, Data, and Metrics

Author: Casey J. Bedgood
ISBN: 103232631X / 9781032326313
Year: 2022
Availability: 2 to 3 weeks
Is knowledge powerful? Do leaders and those aspiring really understand the importance and power of organizational knowledge? Can knowing accelerate one’s career journey while not knowing disru...
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List Price: £ 26.99
 

High-Performance Coaching for Managers : A Step-by-Step Approach to Increase Employees' Performance and Productivity

Author: Behnam Bakhshandeh, William J. Rothwell
ISBN: 0367740583 / 9780367740580
Year: 2022
Availability: 2 to 3 weeks
Coaching is a necessary skill for managers. It is important as a fundamental part of an organization's talent efforts—including talent acquisition, development and retention strategies. For a ...
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List Price: £ 39.99
 

Flatlined : Why Lean Transformations Fail and What to Do About It

Author: Mark C. DeLuzio
ISBN: 1032349476 / 9781032349473
Year: 2022
Availability: In Stock
With 30 years of driving Lean transformations under his belt—both in-house at Danaher and as the founder of Lean Horizons—Mark C. DeLuzio has a vantage point across a variety of industri...
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List Price: £ 68.99
Our Price: ` 1295
 

Principles of Pricing : An Analytical Approach

Author: Lakshman Krishnamurthi, Rakesh V. Vohra
ISBN: 1107010659 / 9781107010659
Year: 2012
Availability: 45-60 days
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking cl...
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List Price: $ 67.99
 
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