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Domingo Tavella

Total Book : 1

Data Mining and Market Intelligence for Optimal Marketing Returns
Author: Domingo Tavella, Susan Chiu
ISBN: 0750682345 / 9780750682343
Year: 2008
Availability: 2 to 3 weeks.

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of prac...

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List Price: � 62.99

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Domingo Tavella

Data Mining and Market Intelligence for Optimal Marketing Returns