Power Sales Writing : Using Communication to Turn Prospects into Clients, 2nd Edition

High-impact language for today's lightning-fast world of sales

Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you're not highly skilled with the latest communication platforms, you're missing sales opportunities. Power Sales Writing will get you there in no time!

'Your customers can ignore your correspondence or you can read this book. It's that simple!'
'Larry Winget, television personality and #1 bestselling author of Shut Up, Stop Whining & Get a Life

'If you can't write well, you can't sell. Power Sales Writing shows you how to be crisp, clear, and communicate at the highest levels.'
'Tim Sanders, author of Today We Are Rich

'Can't get enough! It's so refreshing to find a resource that offers easy-to-use tools to help our sales teams deliver a compelling and engaging message that sets us apart from our competition.'
'Robin Farrell, Director of Corporate Sales Training, North America Operations, Hyatt Hotels and Resorts

Acknowledgments
Introduction

Part I : Getting Started
Chapter 1 : Getting Started
Chapter 2 : Plan It : Start Right to Save Up to 80 Percent of Writing Time
Chapter 3 : Do It : Why Being Creative is Less Important Than You Think
Chapter 4 : Check It : The Fail-Proof Step

Part II : The Psychology of Influential Writing
Chapter 5 : Create a Selling Message That Builds Sales
Chapter 6 : Connect The Dots to Sell More
Chapter 7 : Be Likable to Win The Business
Chapter 8 : Use Social Media Trends to Write More Persuasive E-Mails

Part III : Successful Prospecting With Email
Chapter 9 : Write "Cold E-Mail" Messages That Get Results
Chapter 10 : Craft Powerful Subject Lines
Chapter 11 : Ask For What You Want and Get It!
Chapter 12 : Build Interest to Sell More Easily

Part IV : Brand Yourself as a Professional
Chapter 13 : Use The Language of Business to Drive Profits
Chapter 14 : How Not to Be Your Own Worst Enemy
Chapter 15 : Get Results, Not Ridicule
Chapter 16 : Email On a Smartphone : Use This, Not That

Part V : Keeping Customers Happy
Chapter 17 : Write "Bad News" Messages and Keep Customers Happy
Chapter 18 : What to Say When "I'm Sorry" Does'nt Work
Chapter 19 : How to Follow Up When You're Ignored or Worse

Part VI : Bonus to Use Right Now!
Chapter 20 : Writing Awesome Prospecting E-Mails
Chapter 21 : Writing Amazing Follow-Up E-Mails
Chapter 22 : Enhance Your Worth

Index