If You Don't Have the Right Strategy, You're Toast
And when you really need that perfect strategy there's only one place to turn to marketing strategy guru and bestselling author Jack Trout. For over twenty years, Trout's trailblazing insights have helped business people around the globe capture mindshare, conquer markets, and become market leaders. His bestselling books like Positioning, The New Positioning, Marketing Warfare and The 22 Immutable Laws of Marketing have solidified his reputation and in a business market where only the strong survive, we need Jack Trouts wisdom now more than ever. Strategy is all about winning and Jack Trout is all about strategy. Trout on Strategy presents the latest thinking on the topic:
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Strategy is All About Survival
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Strategy is All About Perceptions
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Strategy is All About Being Different
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Strategy is All About Competition
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Strategy is All About Specialization
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Strategy is All About Simplicity
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Strategy is All About Leadership
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Strategy is All About Reality
Preface
Chapter 1 : Strategy is All About Survival
Chapter 2 : Strategy is All About Perceptions
Chapter 3 : Strategy is All About Being Different
Chapter 4 : Strategy is All About Competition
Chapter 5 : Strategy is All About Specialization
Chapter 6 : Strategy is All About Simplicity
Chapter 7 : Strategy is All About Leadership
Chapter 8 : Strategy is All About Reality
More on Jack Trout's Work
Index
