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Weng Marc Lim

Total Book : 1

Social and Sustainability Marketing : A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science
Author: Chandana Hewege, Jishnu Bhattacharyya, M.S. Balaji, Manoj Kumar Dash, Weng Marc Lim
ISBN: 0367553635 / 9780367553630
Year: 2021
Availability: 2 to 3 weeks

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the chal...

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Weng Marc Lim

Social and Sustainability Marketing : A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science