Title: Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks Author: Andrea McMakin, Regina Lundgren ISBN: 1574770551 / 9781574770551 Format: Hard Cover Pages: 186 Publisher: Battelle Press Year: 1998 Availability: Out of Stock
Description
Contents
As penalties for corporate and personal risk increase, communicating risk-related information can be a daunting challenge. Communication must be targeted, understandable, and effective without inadvertently provoking hostility and mistrust. Risk Communication, a handbook of strategies and guidance for conveying risk information effectively, has proven a valuable resource. In this second edition, readers get the latest updates on pertinent topics-including current laws, approaches, computer applications, stakeholder participation methods, and ways to evaluate effectiveness. All-new sections explain how to work with the media and represent risks pictorially.
Because communicators, scientists, and engineers may have different needs and questions concerning risk communications, the book is divided into four self-contained parts. Part I provides the background information necessary to understand the basic theories and practices of risk communication. Part II explains how to plan a communication effort. Part III gives more in-depth information on each type of risk message and describes how each differs from its counterparts in other areas of communication. Part IV discusses how to evaluate risk communications efforts, including techniques to measure success.
The first edition was praised by readers for its "pragmatic and unpretentious" advice, as well as its "excellent and thorough" coverage. Now with the second edition, managers, scientists, engineers, health care professionals, students, communication specialists, agency representatives, and consultants will benefit even more by getting contemporary, practical advice on what to do and what to avoid for successful risk communication.
Preface
Tables and Figures
Chapter 1 : Introduction
Part I : Understanding Risk Communication
Chapter 2 : Approaches to Communicating Risk Chapter 3 : Laws That Mandate Risk Communication Chapter 4 : Constraints to Effective Risk Communication Chapter 5 : Ethical Issues Chapter 6 : Principles of Risk Communication
Part II : Planning The Risk Communication Effort
Chapter 7 : Determine Purpose and Objectives Chapter 8 : Analyze Your Audience Chapter 9 : Determine the Appropriate Methods Chapter 10 : Set a Schedule Chapter 11 : Develop a Communication Plan
Part III : Putting Risk Communication into Action
Chapter 12 : Information Materials Chapter 13 : Pictorial Representation of Risk Chapter 14 : Face-to-Face Communication Chapter 15 : Working with the Media Chapter 16 : Stakeholder Participation Chapter 17 : Computer-Based Applications
Part IV : Evaluating Risk Communication Efforts
Chapter 18 : Evaluating Risk Communication Efforts
Part V : Resources, Glossary, and Index
Resources
Glossary
Index