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Hougaard

Total Book : 1

Strategic Relationship Marketing
Author: Bjerre, Hougaard, Mogens, Soren
ISBN: 3540431616 / 9783540431619
Year: 2002
Availability: Out of Stock

There is more and more evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. The attributes of exchanges, i.e. reciprocity...