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William J. McEwen

Total Book : 1
 

Married To The Brand : Why Consumers Bond with Some Brands for Life

Author: William J. McEwen
ISBN: 1595620052 / 9781595620057
Year: 2005
Availability: In Stock
Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. Married to the Brand examines why some companies d...
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