In 2008, no ki a owned half of the global smart phone market. By 2012—four years after Apple introduced the iPhone company synonymous with mobile phones had lost more than 90 percent of its value and was rumoured to be on the brink of bankruptcy. That’s when risto siilasmaa took the helm and put his concept of “paranoid optimism” to the test. Nothing less than the existence of this 150-year-old company was at stake. In transforming no ki a, siilasmaa tells the gripping inside story of nokia’s near-death experience and its astonishing recovery. Why couldn’t no ki a compete against Apple and Android? The answer was every leader nightmare: no ki a was a victim of its own success. Leaders had become complacent and resistant to change, and the innovative and risk-taking culture that had once propelled no ki a to greatness was all but gone. Siilasmaa explains how he and his team tapped the power of paranoid optimism to revive and reinvent the struggling company—and he reveals how anyone can use his methods to rise above any business challenge, in any industry. Bold and often unconventional, his battle-tested strategies include: building and Banking on trust-based relationships at every level of your company, seeking out bad news, embracing emotions, and learning to be brave enough to dream big. No ki a is now among the top players in the global digital communications infrastructure market. The value of its business increased more than 20 times between 2012 and 2016. Tellingly, fewer than one percent of the Companies current 100, 000 employees carried a no ki a badge in 2012.
Acknowledgments
Introduction
On The Brink
Part I : The Toxicity of Success
Chapter 1 : The Nokia Magic
Chapter 2 : Dazzled by the Sparkle
Chapter 3 : Mixed Signals
Chapter 4 : Placing Our Bets
Chapter 5 : Reality Bites
Chapter 6 : A New Hand on the Wheel
Chapter 7 : Tough Choices
Chapter 8 : Jumping Off a Burning Platform
Part II : Transforming to Win Again
Chapter 9 : Taking Charge in a Crisis
Chapter 10 : The Golden Rules
Chapter 11 : Plan B... and Plan C and Plan D
Chapter 12 : Can This Marriage Be Saved?
Chapter 13 : Hitting "Restart" - Again and Again
Chapter 14 : Bold Moves Can Be Your Best Bet
Chapter 15 : Doing the Deal
Chapter 16 : A Recipe for Reinvention
Chapter 17 : Leading with a Foot in Two Worlds
Chapter 18 : The Foundation for Our Future
Chapter 19 : Creating Your Own Luck
Notes
Index
