You have a great idea for a new business. Now what? How do you turn that great idea into a viable business? Leveraging visual tools. The Startup Equation leads you step-by-step through the decisions you need to make to find your perfect startup model. You'll learn things such as identifying your unique entrepreneurial type, creating a great product, building a great team, finding funding, and scaling - all in addition to the elements essential to crafting a roadmap that fits you and your business.
Drawing from their extensive experience working with startups, Steve Fisher and Ja-Nae Duane offer expert advice on dealing with the challenges and opportunities that accompany every type of new business. The authors include illustrative business examples from companies such as TechStars and 500 Startups, as well as interviews with over 40 entrepreneurs from across the globe. By following the accessible visual roadmap within, you'll discover how to build your own successful business plan for your unique dream.
Acknowledgments
Foreword
Our Story
Section 1 : Discovering the Equation
Chapter 1 : The Age of You : The Entrepreneur
Chapter 2 : The Rise of the Startup Economy
Chapter 3 : The Six Forces of Change
Chapter 4 : The Startup Equation
Section 2 : Building The Foundation
Chapter 5 : The Entrepreneur's Journey
Chapter 6 : The Big Idea
Chapter 7 : Strength in Agility
Section 3 : Crafting the Experience
Chapter 8 : Culture of Wow
Chapter 9 : Rewards of Great Teams
Chapter 10 : Creating Great Customer Experiences
Chapter 11 : The New Brand Order
Section 4 : Growing the Dream
Chapter 12 : No Money, No Excuses
Chapter 13 : Startup Marketing Alchemy
Chapter 14 : ROI of Happy Customers
Chapter 15 : Scaling to New Heights
Chapter 16 : Always Be Innovating
Chapter 17 : The Exponential Power of the X-Factor
Section 5 : Charting the Adventure
Chapter 18 : Choose Your Own Adventure
Notes
