The McGraw-Hill Guide to Starting Your Own Business : A Step-By-Step Blueprint for the First-Time Entrepreneur, 2nd Edition

The nationwide bestseller is now updated for beating the odds and achieving breakthrough success. It contains insightful tips from over 100 entrepreneurs for starting a business - and doing it right! Today's conditions are among the best in history for starting and building your own business, and "The McGraw-Hill Guide to Starting Your Own Business" is renowned for showing thousands of entrepreneurs how to do just that. Now let this hands-on book give you the market-tested knowledge and confidence you need to identify and evaluate new business opportunities, draw up a business plan, find the money to get your new venture off the ground, and take that first step toward true success - by launching a business that in your heart, you know will work!The first edition of "The McGraw-Hill Guide to Starting Your Own Business" is a featured selection by the Fortune Book Club, Money Book Club, BusinessWeek Book Club, and, Book-of-the-Month Club. 'The strength of "The McGraw-Hill Guide to Starting Your Own Business" is that it delivers on its promise. It is indeed a step-by-step blueprint for the first-time entrepreneur' - Jeffrey L. Seglin, Editor, Inc. '"The McGraw-Hill Guide to Starting Your Own Business" is...an indispensable reference for any first-time entrepreneur - and an invaluable advantage for every fledgling business' - Fortune Book Club. 'A down-to-earth guide to business startup essentials' - Money Book Club. 'A practical, information-packed guide: it's loaded with the know-how you need to go it alone' - Book-of-the-Month Club.

Lessons for Starting Your Own Business
Preface
Acknowledgments
Introduction

Part 1 : Prerequistes for Start-up Survival and Success
Chapter 1 : Creating a New Business
Chapter 2 : Identifying New Business Opportunities

Part 2 : Preparing Your Business Plan
Chapter 3 : The General Overview and Legal Structure
Chapter 4 : Selecting the Right Target Market
Chapter 5 : Product and Price Strategy
Chapter 6 : Promotional Strategy and Physical Distribution Strategy
Chapter 7 : Determining Your Initial Capital Requirement
Chapter 8 : Projecting Your Financial Status for the First Years

Part 3 : Sources of Funding, Alternatives to Starting from Scratch, and Entrepreneurial Do's and Don'ts
Chapter 9 : Sources of Funding
Chapter 10 : Buying and Existing Business
Chapter 11 : Acquiring a Franchise

Epilogue : Entrepreneurial Do's and Don'ts
Appendix : Sources of Helpful Information
Index