THE REVOLUTION WILL BE GAMIFIED
MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHIND
Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.
With The Gamification Revolution you'll learn how top companies:
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Recruit and retain the best talent from the gamer generation and beyond
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Train employees and drive excellence with noncash incentives
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Cut through the market noise and ignite consumer sales growth
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Generate unprecedented customer loyalty without breaking the bank
Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--the authors reveal the secrets of market leaders that you can apply immediately to your business.
As a bonus, the book gives you full access to The Gamification Revolution app--a great way to optimize and enhance your experience with videos, tips, and social tools, including the ability to easily share the best ideas with your colleagues and workgroup.
You'll learn the new rules of engagement that are guaranteed to generate excitement and enthusiasm--in your employees and your customers. You'll understand how game designers predict and motivate behaviors--and how you can get the results you want. You'll also find a winning selection of fascinating case studies, best practices, and game-ready tools of the trade you can easily apply to your specific needs.
Acknowledgments
Go Deeper with the Gamification Revolution App
Introduction
Gamify Your Read
Part I : Gamification as Winning Strategy
Chapter 1 : The Revolution Will Be Gamified
Chapter 2 : Gamification as Winning Corporate Strategy
Chapter 3 : Gamifying the Strategic Process
Part II : Engaging Your Team and Driving Results
Chapter 4 : Supercharging Staff Performance
Chapter 5 : Igniting Employee Innovation
Chapter 6 : Reimagining Recruitment, Training, and Development
Chapter 7 : Propelling Personnel to Health and Wellness
Part III : Connecting, Engaging, and Leveraging Your Customer Base
Chapter 8 : Cutting Through the Consumer Noise
Chapter 9 : Sustaining Long-Term Customer Engagement
Chapter 10 : Innovating with Crowdsourcing
Chapter 11 : In Conclusion
Answer Key to Gamify Your Read
Index
