Title: Strategic Management : Creating Competitive Advantages, 6th Indian Edition Author: Alan B. Eisner, Bongjin Kim, G.T. Lumpkin, Gerry McNamara, Gregory G. Dess ISBN: 1259098680 / 9781259098680 Format: Soft Cover Pages: 592 Publisher: McGraw-Hill Year: 2013 Availability: Out of Stock Special Indian Edition
Description
Contents
Strategic Management: Creating Competitive Advantages (Concepts only), sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
Preface
Part I : Strategic Analysis
Chapter 1 : Strategic Management : Creating Competitive Advantages Chapter 2 : Analyzing the External Environment of the Firm Chapter 3 : Assessing the Internal Environment of the Firm Chapter 4 : Recognizing a Firm’s Intellectual Assets : Moving beyond a Firm’s Tangible Resources
Part II : Strategic Formulation
Chapter 5 : Business-Level Strategy : Creating and Sustaining Competitive Advantages Chapter 6 : Corporate-Level Strategy : Creating Value through Diversification Chapter 7 : International Strategy : Creating Value in Global Markets Chapter 8 : Entrepreneurial Strategy and Competitive Dynamics
Part III : Strategic Implementation
Chapter 9 : Strategic Control and Corporate Governance Chapter 10 : Creating Effective Organizational Designs Chapter 11 : Strategic Leadership : Creating a Learning Organization and an Ethical Organization Chapter 12 : Managing Innovation and Fostering Corporate Entrepreneurship
Part IV : Case Analysis
Chapter 13 : Analyzing Strategic Management Cases