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Shozo Hibino

Total Book : 1

Toyotas Global Marketing Strategy : Innovation through Breakthrough Thinking and Kaizen
Author: Gerhard Plenert, Koichiro Noguchi, Shozo Hibino
ISBN: 1138059412 / 9781138059412
Year: 2017
Availability: 2 to 3 weeks

There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the fir...

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List Price: � 31.99

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Shozo Hibino

Toyotas Global Marketing Strategy : Innovation through Breakthrough Thinking and Kaizen