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John Philip Jones

Total Book : 1
 

Brands as Engines for Profit : Universal Guidelines on How to Drive Growth

Author: John Philip Jones
ISBN: 1259005895 / 9781259005893
Year: 2012
Availability: In Stock
Too many marketing people have forgotten - if they ever knew - some of the rock solid, evidence-based, fundamental truths about the nature and value of brands. With a rare clarity of both thought an...
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