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Francis Buttle

Total Book : 1

Customer Relationship Management : Concepts and Technologies, 2nd Edition (SIE)
Author: Francis Buttle
ISBN: 1856175227 / 9781856175227
Year: 2013
Availability: Out of Stock

This definitive textbook explains what CRM is, the benefits it delivers, the contexts in which it is used, how it can be implemented and how CRM technologies can be deployed to support customer mana...