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Donald W. Jugenheimer

Total Book : 1

Advertising Management
Author: Donald W. Jugenheimer, Larry D. Kelley
ISBN: 0765622602 / 9780765622600
Year: 2009
Availability: In Stock

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instr...