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Arthur M. Hughes

 Total Book : 2
 

The Complete Database Marketer : Tapping Your Customer Base to Maximize Sales and Increase Profits

 Author: Arthur M. Hughes
ISBN: 1557381925 / 9781557381927
Year: 1991
Availability: Out of Stock
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Strategic Database Marketing : The Masterplan for Starting & Managing a Profitable, Customer-Based

 Author: Arthur M. Hughes
ISBN: 1557385513 / 9781557385512
Year: 1994
Availability: Out of Stock
Not only the most thorough guide available on the design and customization of an effective database program, it also takes the reader, step-by-step, through the process of interpreting data and impl...
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