Title: Value Innovation Portfolio Management : Achieving Double-Digit Growth Through Customer Value Author: Richard Tait, Ronald Lasser, Sheila Mello, Wayne Mackey ISBN: 1932159576 / 9781932159578 Format: Hard Cover Pages: 276 Publisher: J.ROSS Publishing Year: 2006 Availability: In Stock
Description
Contents
Value Innovation Portfolio Management offers a new, proven approach to product portfolio management and innovation that uses customer value as the key predictor of success. It illustrates how shifting the portfolio management metric from financials to customer value helps companies identify innovations that delight end users and drive double-digit growth.
Preface
About The Authors
Acknowledgements
Web Added Value
Introduction
Chapter 1 : Understanding Customer Value : The Grounded Portfolio Chapter 2 : Understanding The Role of Innovation : The Relevant Portfolio Chapter 3 : Vision, Mission, Strategy, and Value: The Intentional Portfolio Chapter 4 : Aiming for The Sweet Spot: The Optimized Portfolio Chapter 5 : Accurate Customer Value Data: The Measured Portfolio Chapter 6 : Aligning The Organization: The Supported Portfolio Chapter 7 : Elements of Realization: The Actionable Portfolio Chapter 8 : Appreciating Investment Intensity: The Fortified Portfolio Chapter 9 : Keeping The Fires Burning: The Dynamic Portfolio Chapter 10 : A Talent for Change: The Sustainable Portfolio
Appendix A : Using Market-Driven Product Definition (MDPD) to Capture The Voice of the Customer
Appendix B : Managing Investment Intensity in The VIP
Appendix C : The Accelerated Implementation Model (AIM) for Change
Index