The Organisation of Integrated Product Development aims to answer the question: Which integration mechanisms lead to effective co-ordination and overlap of New Product Development activities in which situations? It examines measures aimed at improving the co-operation and communication between marketing, engineering and production departments. The mechanisms, strategies and goals, knowledge and skills, and organisational arrangements are presented and their impact on the results of NPD projects and relationships is discussed.
Preface
Chapter 1 : Introduction
Chapter 2 : Integration Processes and Results
Chapter 3 : Integration Mechanisms
Chapter 4 : Methodology and Operationalisation
Chapter 5 : Jaguar Cars Case Study
Chapter 6 : NEDAP Case Study
Chapter 7 : Vredestein and Agricom Case Studies
Chapter 8 : Case Study Analyses
Chapter 9 : Theory Confronted with Practice
Literature
Index
