The International Handbook of Electronic Commerce covers all aspects of the hot topic-e-commerce! The Handbook is designed to assist managers in implementing electronic commerce in their organizations, improving its efficiency and viability, and safeguarding and maintaining e-commerce systems. It is designed as a practical "how to" guide, offering extensive examples to illustrate practical applications. The tools and techniques in this Handbook can be adapted outright or modified to suit individual needs. Checklists, e-mail and Website addresses, exhibits, illustrations, and step-by-step instructions enhance The Handbook's practical use.
The combination of growth in the commercial utilization of the Internet, the rapid changes in technology, and the complexity of management have expanded the scope of duties of business managers. To remain competitive, businesses and their managers must maintain a presence on the Internet. The Handbook provides managers with a compendium of current technologies and applications.
Topics discussed include:
what electronic commerce is all about
the internet and the access provider industry
Intranets and Extranets
marketing and advertising
electronic data interchange
electronic banking and payment systems
network security
legal, taxation, and accounting issues of e-commerce
About the Authors
Wha This Book Will do for You
Introduction
Chapter 1 : What E-Commerce is all About Chapter 2 : The World Wide Web and E-Commerce Chapter 3 : The Internet and the Access Provider Industry Chapter 4 : Intranets and Extranets Chapter 5 : Marketing and Advertising Chapter 6 : Electronic Data Interchange Chapter 7 : Electronic Banking and Payments Chapter 8 : Network Security Chapter 9 : Legal Aspects of E-Commerce Chapter 10 : Taxation of E-Commerce Chapter 11 : Assurance Services Chapter 12 : Establishing a Presence on the Web Chapter 13 : Web Servers Chapter 14 : A Review of HTML Editors Chapter 15 : Web Site Hosting Services
