Title: The Innovative Lean Machine : Synchronizing People, Branding, and Strategy to Win in the Marketplace Author: Anthony Sgroi ISBN: 1482245272 / 9781482245271 Format: Hard Cover Pages: 264 Publisher: Productivity Press Year: 2015 Availability: In Stock
Description
Contents
Businesses require three optimized core components to run effectively: strategy, people, and branding. This book uses Lean principles along with graphics, charts, and tables to explain these three important components for every business. The book presents a series of visual frameworks that allow readers to readily apply the format with little or no difficulty. With the aid of many examples, illustrations, tables and graphics, the book details methods for transforming any business into a more effective business. The concepts in this book come from the visual method of delivery using Lean principles.
Preface
Acknowledgments
Introduction
About the Author
Chapter 1 : An Effective Business
Section I : Branding : Creating and Sustaining a Credible and Reputable Source
Chapter 2 : Visual Branding Chapter 3 : BeingFirst Chapter 4 : Brand Focus Chapter 5 : Effective Brand Communications Chapter 6 : Brand Credentials
Section II : Effective People : Identify and Empower Them Chapter 7 : The Cross-Functional Entrepreneur Chapter 8 : Competence and Character : The Core of Trust and Leadership Chapter 9 : Tools and Purpose
Section III : Strategy : Keep It Consistent With the Brand
Chapter 10 : Visual Strategy Chapter 11 : A Qualitative View of Strategy Chapter 12 : A Quantitative View of Strategy Chapter 13 : A Study of Function and Emotion
Section IV : Putting It All Together
Chapter 14 : Building Effective Teams Chapter 15 : Aligning Business Activities