The Balanced Scorecard provides the management system for companies to invest in the long term-in customers, in employees, in new product development, and in systems-rather than managing the bottom line to pump up short-term earnings. It will change the way you measure and manage your business.Here is the book--by the recognized architects of the Balanced Scorecard--that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long-term strategic goals.
Preface
Chapter 1 : Measurement and Management in the INformation Age
Chapter 2 : Why Does Business need a Balanced Scorecard?
Chapter 3 : Financial Perspective
Chapter 4 : Customer Perspective
Chapter 5 : Internal Business Process Perspective
Chapter 6 : Learning and Growth Perspective
Chapter 7 : Linking Balanced Scorecard Measures to your Strategy
Chapter 8 : Structure and Strategy
Chapter 9 : Achieving Strategic Alignment: From Top to Bottom
Chapter 10 : Targets, Resource Allocation, Initiatives and Budgets
Chapter 11 : Feedback and the Strategic Learning Process
Chapter 12 : Implementing a Balanced Scorecard Management Program
Index
