Introducing 7 scientifically proven ways to increase your powers of persuasion
Everybody knows that the best way to persuade people to reach the Yes response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brains internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers.
Activating one or more of the other persons triggers will make you a master persuader in every aspect of your life. You'll learn how to motivate a Yes response from clients, coworkers, employees, and entire organizations.
Preface
Acknowledgements
Chapter 1 : The Awesome Power of Persuasion
Chapter 2 : Winners and Losers
Chapter 3 : Persuasion Then and Now
Chapter 4 : What's the Breakthrough
Chapter 5 : Decision Management
Chapter 6 : Persuasion Powerhouses
Chapter 7 : Triggering YES
Chapter 8 : Friendship Trigger
Chapter 9 : Authority Trigger
Chapter 10 : Consistency Trigger
Chapter 11 : Reciprocity Trigger
Chapter 12 : Contrast Trigger
Chapter 13 : Reason Why Trigger
Chapter 14 : Hope Trigger
Chapter 15 : Persuasion Goals
Chapter 16 : Persuasive Communication
Chapter 17 : Persuasive Presentations
Chapter 18 : Resolving Resistance
Chapter 19 : Getting Commitment
Chapter 20 : Wrap
Index
