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	Title: Surviving the Media Jungle : A Practical Guide to Good Media Relations Author: Dina Ross ISBN: 1852510439 / 9781852510435 Format: Hard Cover Pages: 176 Publisher: Mercury Business Books Year: 1990 Availability: Out of Stock


Contents Acknowledgements Introduction : The Media Jungle Chapter 1 : Defining the Terms Chapter 2 : A Day in the Life of… Chapter 3 : Enter Grub Street Chapter 4 : Fishing for Angles Chapter 5 : How to Write a Press Release Chapter 6 : Watch the Birdie Chapter 7 : Bring on the Gin and Tonic Chapter 8 : Over the Airwaves Chapter 9 : Beyond the Press Release Chapter 10 : Whingeing and Whining Chapter 11 : Some Sort of an Ending Appendix I : Getting Started Bibliography Index

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