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Sell More Through Effective Technical Presentations, 2nd Edition

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Title: Sell More Through Effective Technical Presentations, 2nd Edition
Author: Paul Gruhn
ISBN: 1934394548 / 9781934394540
Format: Soft Cover
Pages: 126
Publisher: ISA
Year: 2008
Availability: Out of Stock
     
 
  • Description
  • Contents

Whether you’re an engineer, a technical salesperson, or a marketing guru, giving presentations is a must to get support for your projects or proposals. This second edition of Sell More Through Effective Technical Presentations provides helpful tips and real-life examples on how to give effective technical presentations from a sales perspective. The ability to present well plays a major role in your success. This updated, easy-to-read guide provides new information on presentation materials, styles, and the use of technology, which will help you become a more competent speaker and let you face a crowd with confidence. The author includes his own humorous cartoons at the start of each chapter to help illustrate what you should or shouldn’t do when giving a presentation.

About the Author

Chapter 1 : Introduction
Chapter 2 : So You Don’t Think You’ve Got It in You, Eh?
Chapter 3 : Basic Types of Presentations
Chapter 4 : What are Your Objectives?
Chapter 5 : Know Your Audience
Chapter 6 : Questions You Must Answer Up Front
Chapter 7 : Content
Chapter 8 : Structure
Chapter 9 : Sales Issues
Chapter 10 : You as a Presenter
Chapter 11 : Supporting Materials
Chapter 12 : Color
Chapter 13 : General Tips
Chapter 14 : Question & Answer Time
Chapter 15 : Handouts
Chapter 16 : Electronic Presentation Tips
Chapter 17 : Web-Based Presentations
Chapter 18 : Taboos

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