You want to start your own business, but "risk" isn't your middle name. You're not alone. Many successful entrepreneurs are averse to risk--but they have learned the tricks to working around it. And now you can too, with School for Startups.
This practical guide shows you how to build a business the smart way--without risking major assets such as your house, savings account, or health insurance.
You'll learn how to increase your chance of success by:
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Funding your venture without investors
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Entering international markets
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Taking full advantage of tools on the Web
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Marketing your product or service for little or no cost
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Deploying a third party to package and ship products
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Taking control of an existing business or franchise
The authors present hundreds of the best ideas for new businesses, along with case studies proving the effectiveness of their approach. Also included with the book is a code you can use to register for The Entrepreneur School, where you can access exclusive webinars and supplementary material.
Introduction: Building a Business, Building a Life
Chapter 1 : Anyone Can Do It
Chapter 2 : The Myths of Entrepreneurship
Chapter 3 : Where to Find Your Great Idea
Chapter 4 : Bootstrapping Your Business
Chapter 5 : The Power of International Trade
Chapter 6 : The Internet : An Entrepreneur?s Powerful Global Tool
Chapter 7 : The "Wow" Factor
Chapter 8 : Marketing Your Product
Chapter 9 : Reduce Risk by Reducing Inventory
Chapter 10 : Hiring Employees
Chapter 11 : Buying a Business and Franchising
Chapter 12 : Knowing What Your Business Is Worth
Chapter 13 : When Can I Quit My Day Job?
Conclusion : Determination Is Everything
Appendix : Low-Risk Businesses You Can Start Today
Index
