"A powerful and urgent introduction to lean marketing and the magic of getting it right."
-- Seth Godin, author, This is Marketing
You may be familiar with the Silicon Valley expression about the iterative approach to software development, "We’re learning to fly the plane while we’re building it." If so, think of a startup—with all its moving parts, phases, and personalities—as flying a plane, while you’re building it, booking passengers, marketing the airline, interviewing co-pilots, and serving coffee. In this book, Orly Zeewy navigates the turbulence and provides a flight plan so you know when you’ve landed in the right airport.
Orly Zeewy is a brand architect who helps startups cut through the noise. She has worked with dozens of founders and entrepreneurs to uncover their brands’ DNA. In Ready, Launch, Brand: The Lean Marketing Guide for Startups you will learn how to close the marketing gaps that can slow down sales and make it harder to scale your business. Orly shares her brand process for building the right team, attracting brand evangelists, and cultivating a sustainable company culture.%u3000
Prior to starting her brand consulting practice, Orly ran the award-winning Zeewy Design and Marketing Communications firm and directed marketing programs for national clients such as CIGNA, Kraft Foods, and Prince Tennis. She has lectured at the Wharton School of Business at the University of Pennsylvania, taught at the Charles D. Close School of Entrepreneurship at Drexel University, and been featured in the business section of the Philadelphia Inquirer.
Acknowledgments
Introduction : Are You Ready to Take Over The World?
Chapter 1 : If You Ask the Wrong Question, the Answer Doesn’t Matter
Chapter 2 : The Nike Syndrome
Chapter 3 : The Gold Standard : Word-of-Mouth
Chapter 4 : A Rose by Any other Name
Chapter 5 : Is Your Homepage Helping Your Brand Cut through the Noise?
Chapter 6 : The New Age of Commerce
Chapter 7 : Is Your Story Button On?
Chapter 8 : The Future is Entrepreneurial
Chapter 9 : Conclusion : Show Me the Money
Index
