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Total Book : 1

Winning the Marketing War : A Field Manual for Business Leaders, 3rd Edition
Author: Gerald A. Michaelson
ISBN: 1883999049 / 9781883999049
Year: 1995
Availability: Out of Stock

Winning the Marketing War combines the best of military strategy and the best of marketing strategy into an operations manual for business leaders. It summarizes and integrates the strategic advic...

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