According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuro-economics, while sharing eyeopening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.
Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:
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Setting the Frame
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Telling the Story
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Revealing the Intrigue
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Offering the Prize
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Nailing the Hookpoint
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Getting a Decision
