Market-Driven Strategy speaks directly to the needs of health care executives, physician leaders, directors of planning and marketing, clinical managers, and professionals throughout the health care industry who formulate and implement organizational strategy.
Filled with practical advice and up-to-date examples, this detailed playbook of strategies and planning pinpoints the breakdowns in the strategic planning process. It describes effective models, activities, and processes for identifying areas of past strategic failure and reveals concepts for ensuring future success. It also examines the key factors for sound and effective strategic decision making:
• Payer assessment and position
• Physician network assessment and position
• Organizational and financial capabilities and performance
• Merger and alliance positions
• Getting and keeping customers
• Action plan development
Market-Driven Strategy is a breakthrough resource that offers surefire techniques for building on the contributions of the entire organization to win more health care consumers and increase overall market share.
Preface
Acknowledgements
Chapter 1 : Trends in Health Care Delivery Planning
Chapter 2 : The Strategic Plan Development Process
Chapter 3 : Assessment of the Environment
Chapter 4 : The Approach to Strategic Plan Implementation
Chapter 5 : Action Steps in Strategic Plan Implementation
Chapter 6 : Strategy as a Part of Organizational Life
Index
