Managers Guide to Business Writing, 2nd Edition

The number one prerequisite for effective management is effective communication'and writing is a critical part of it. Simply put, whether it's a quick e-mail or a 20-page report, your writing is a reflection of you'and people will make judgments accordingly.

Manager's Guide to Business Writing, Second Edition, provides everything you need to give colleagues, customers, and other stakeholders the most information accurately and quickly. Learn how to express yourself as a serious professional by writing everything with clarity, quality, and decisiveness.

Manager's Guide to Business Writing teaches you how to:

• Know your audience and your purpose before you start writing
• Engage readers' curiosity from the first sentence
• Compose instructions that are easy to understand and follow
• Write effectively on social media platforms and blogs
• Master the foundations of effective writing'grammar, sentence structure, spelling, and style

Preface

Chapter 1 : Write for Your Readers
Chapter 2 : From Purpose Through Process
Chapter 3 : The Power of Words to Express, Not Impress
Chapter 4 : Structure Your Writing to Reach Your Reader
Chapter 5 : The Power of Visuals, White Space, and Headings
Chapter 6 : Writing Basics : Grammar and Style
Chapter 7 : How to Start and Stop
Chapter 8 : Writing for Social Media
Chapter 9 : Zero-Based Writing
Chapter 10 : Dealing with Tough Situations
Chapter 11 : Reports, Reports, Reports
Chapter 12 : Persuading Your Readers

Appendix : Postscript : Top 10 Tips for Writing Well in Business
Index