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Katherine Jocz

Total Book : 1

Greater Good: How Good Marketing Makes for Better Democracy
Author: John A. Quelch, Katherine Jocz
ISBN: 1422117359 / 9781422117354
Year: 2007
Availability: Out of Stock

Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing...