The new edition continues to discuss basic concepts of international business in a comprehensive manner. It provides a lucid treatment of the theory and practice of global business in the Indian context. Flourished with case-lets drawn from contemporary businesses, it will acquaint the students with the fundamentals of global business.
Preface to the Fourth Edition
Preface to the First Edition
List of Cases
List of Exhibits
Part I
Chapter 1 : Nature of International Business
Chapter 2 : Multinational Corporations
Chapter 3 : Global Trade and its Theories
Chapter 4 : Foreign Direct Investment
Part II
Chapter 5 : Political and Legal Environment
Chapter 6 : Cultural Environment
Chapter 7 : Managing Across Cultures
Chapter 8 : Negotiating Across Cultures
Chapter 9 : Technological Environment
Chapter 10 : Economic Environment
Part III
Chapter 11 : International Strategic Management
Chapter 12 : International Organisation Structure
Chapter 13 : International Strategic Alliances
Chapter 14 : Integration Between Countries
Chapter 15 : Institutional Support to International Business
Chapter 16 : World Trade Organisation
Part IV
Chapter 17 : International Operations Management
Chapter 18 : International Marketing
Chapter 19 : International Financial Management
Chapter 20 : Financing Foreign Trade
Chapter 21 : International Accounting
Chapter 22 : International Human Resource Management
Part V
Chapter 23 : Social Responsibility and Ethical Issues in International Business
Chapter 24 : Future of International Business
Chapter 25 : E-Business
Name and Organisation Index
Subject Index
