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Infopartnering : The Ultimate Strategy for Achieving Efficient Consumer Response

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Title: Infopartnering : The Ultimate Strategy for Achieving Efficient Consumer Response
Author: G M Evans and N Bailey
ISBN: 0939246597 / 9780939246595
Format: Hard Cover
Pages: 256
Publisher: OLV
Year: 1994
Availability: In Stock
     
 
  • Description
  • Contents

Advance Praise for Infopartnering "André has done a great job of describing a future world in which we harness the power of technology and cooperative relationships to become as efficient and consumer-focused as possible." ?Jerry Golub, Director, Trade and Inventory Effectiveness, Price Chopper Supermarkets "Correctly defines linkage between suppliers, retailers, and customers and provides a sure-footed road map to reduce costs at each level. A viable alternative to those Non-ELDP operators who are scurrying pell-mell toward CRP but giving up the farm to do it." ?M. Davis Herriman, Vice President, Grocery Operations, Giant Foods, Inc. "Finally, a book that demystifies the ?how-to?s? of ECR. Infopartnering is a must-read for any Senior Manager truly dedicated to making ECR a reality." ?Daphne Perry, General Manager, ECR, H. J. Heinz Company of Canada, Ltd. "André Martin has provided the experienced as well as the novice logistician with a valuable insight into ECR. Infopartnering is not business as usual, but a unique, value-added approach to meeting customer requirements." ?Joseph Andraski, Vice President, Sales & Integrated Logistics Division, Nabisco Food Group "Infopartnering will help drive the implementation of new infopartnering techniques such as continuous replenishment to better manage the distribution pipeline for greater consumer value." ?

Preface
What is Infopartnering?
Introduction: From Marketing Pipe Dreams to High-Velocity Distribution Pipelines

Part I : The Infopartnering Advantage
Chapter 1 : Business as Usual: A Satellite’s-Eye View
Chapter 2 : The Infopartnering Approach: Harnessing Information to Gain a Competitive Advantage
Chapter 3 : The Heart and Soul of Infopartnering: The DRP Connection
Chapter 4 : Promotional Planning: A Major Payoff from Infopartnering

Part II : The Infopartner’s Tool Kit
Chapter 5 : Building a Foundation: Prerequisites and Success Factors for Infopartnering
Chapter 6 : Information: The Lifeblood of ECR
Chapter 7 : Systems and Technology: The Skeleton of ECR
Chapter 8 : People: The Brainpower Behind ECR
Chapter 9 : Implementing ECR: A Blueprint For Success
Chapter 10 : The Road Ahead: Opportunities and Challenges in the Era of Infopartnering and ECR

Epilogue
Glossary
Index

 
 
 
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