ISO 14020s-Environmental Labelling-Marketing is an end-to-end guide. It describes procedures for identifying and resolving environmental issues associated with your products, deciding whether to engage in environmental marketing, evaluating the claims you to make and sustaintiating those claims. It also clearly presents the role of outside organizations, including consultants and regulators.
List of Tables
Preface
Using the Disk
Part 1 : Background
Chapter 1 : Introduction
Chapter 2 : Benefits of Environmental Marketing
Chapter 3 : ISO 1420s Guidelines
Chapter 4 : Regulations, Restrictions and Liabilities
Chapter 5 : Trade Issues Involved with Environmental Marketing
Chapter 6 : Who Gets Involved in the Process
Part 2 : General Environmental Marketing Tools and Techniques
Chapter 7 : Initial Environmental Marketing Determinations
Chapter 8 : General Environmental Marketing Procedure
Chapter 9 : Labelling
Chapter 10 : Other Forms of Environmental Marketing
Chapter 11 : Documentation to Support the Claims
Part 3 : Specific Environmental Marketing Claims, Tools and Verification Methodologies
Chapter 12 : Making a Claim About a Specific Characteristic
Chapter 13 : Making a Claim About a Specific Chemical
Chapter 14 : Detailed Assessments
Chapter 15 : Future Environmental Marketing Possibilities
Chapter 16 : Case Studies
Chapter 17 : Conclusion
Appendix A : Summary of FTC Environmental Marketing Guidelines
Appendix B : Hazardous Material Labels
Appendix C : Status Report on the Use of Environmental Labels Worldwide
Appendix D : Multiple Criteria Assessment
Appendix E : Federal Trade Commission Press Releases Commonly Used Abbreviations and Acronyms
References
Index
