Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world?s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?
Journalist David Magee dug deeply into Toyota?s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.
Preface
Introduction
Chapter 1 : Diligently Apply to the Right Pursuits
Chapter 2 : Strive for Continuous Improvement
Chapter 3 : The Power of Humility
Chapter 4 : Rid all that Adds No Value
Chapter 5 : Improve Quality by Exposing the Truth
Chapter 6 : Raise the Bar to Unreachable Heights
Chapter 7 : Favor Long-Term Strategies over Short-Term Fixes
Chapter 8 : Learn the Customer,Live the Customer
Chapter 9 : Take Time to Study, Then Improvement with Speed
Chapter 10 : Let Failure Be your Teacher
Chapter 11 : Cultivate Evolution
Chapter 12 : Plan Big,Execute Small
Chapter 13 : Manage Like YOu Have No Power
Chapter 14 : Carefully Cultivate and Support Partners
Chapter 15 : The Power of Paranoia
Conclusion
Appendix
Acknowledgements
Notes
Index
