The automotive markets of the industrialized world are saturated. There is no longer any growth for the "growth-minded" automotive industry. This situation is not fundamentally changed by countries like China, India, and Eastern Europe, their markets are too small and develop their own automotive production. As a consequence, automotive industry sees a cutthroat competition, leading to an explosion of new models and rebates. This book offers an impressive analysis and gives a sound forecast for the global automotive industry in the next ten years. Expecially, the book offers a thorough analysis of the 11 big automotive companies in the world and their outlook for the future. It answers important questions: Who will survive, who will drop out? What will be the consequences for suppliers? Which regions will loose, which will win? Don't miss this breath-taking insight into the struggle for survival of the automotive companies!
Preface
Introduction
Chapter 1 : The Current Situation : Markets in Upheaval, Turbulence in The Sector Oligopoly
Chapter 2 : The Western European Automotive Industry : Cost Stress and Profit Pressure
Chapter 3 : Global Mega Trends Until 2015 : Intensified Selection Process
Chapter 4 : Further Concentration of Automobile Manufacturers by 2015
Chapter 5 : Consequences for the Components Supply Industry
Chapter 6 : The Future Map of Global Vehicle Location - Some Reflections
Appendix
List of Figures
List of Tables
List of Abbreviations
Literature
Author
