The halal industry is a fast-growing industry due to demographics and industry expansion. Halal certification of products, outlets, and services is essential for doing business in Muslim-majority countries. This book shares the building blocks of professional halal business management, covering halal certification, halal supply chain management, branding and marketing, and halal risk and reputation management.
Drawing on years of academic research and advisory experience, the book provides practical advice and guidance on how best to organise and upscale your halal business operations. Successful companies in the halal industry are those that embrace halal excellence by design. Halal excellence is a process – a pursuit of excellence. Halal business management is beyond halal certification, and needs to address supply chain management, branding and marketing, and risk and reputation management. Halal excellence needs measurement through adopting the right key performance indicators, to protecting your halal reputation and licence to operate in Muslim markets.
This book gives proven, practical strategies to guide you in the halal industry. The book is for all organisations involved in serving Muslim markets, and also serves as a coursebook for graduate and postgraduate education in halal business management.
List of Halal Insights
List of Figures
List of Tables
Foreword
Acknowledgements
Prologue : A Man with a Mission
Arabic Terms
Part I : Halal Certification
Chapter 1 : The World of Halal
Chapter 2 : Halal Assurance System
Part II : Halal Supply Chain Management
Chapter 3 : The Halal Supply Chain
Chapter 4 : Halal Purchasing
Chapter 5 : Halal Logistics and Retailing
Chapter 6 : Halal Clusters
Part III : Halal Branding and Marketing
Chapter 7 : Halal Branding
Chapter 8 : Halal Marketing
Part IV : Halal Risk and Reputation Management
Chapter 9 : Halal Risk Management
Chapter 10 : Halal Reputation Management
Epilogue : A Pursuit of Excellence
Appendix 1: Halal Certification Information Checklist
Appendix 2 : Halal Business Management Education
Appendix 3 : Halal Reputation GAME
About the Author
Index
